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David Greensfelder

Managing Principal

Greensfelder Real Estate Strategy


David Greensfelder is the founder and Managing Principal of Bay Area-based Greensfelder Commercial Real Estate LLC provides strategic planning, market analytics and location intelligence, and real estate development services to communities, financial institutions and investors in addition to developing for clients and its own account. Greensfelder has particular expertise repositioning regional malls, and providing fee development services to technology companies in pre-IPO fundraising rounds.

As a developer, consultant, and an experienced corporate real estate executive, David has driven more than 325 projects spanning 6.5 million square feet with an aggregate acquisition and construction value exceeding $750 million (finish market value estimated at well over $1.25 billion). Significant assignments include developing comprehensive retail and economic development strategies for cities such as San Jose’s Retail Strategy, market strategies for retailers and REITs, and specialized expertise repositioning “dead” malls, market evaluation for retailers and REITs, mixed-use project implementation, land-use and entitlement, and economics. David recently authored ULI’s Emerging Trends 2019’s retail and last mile narrative.

David frequently lectures at UC Berkeley’s Fisher Center for Real Estate and Urban Economics and Haas Graduate School of Business, USC’s Lusk Center for Real Estate Development, and ULI and ICSC education programs. He is a Director of Satellite Affordable Housing Associates, is a ULI full member (Urban Revitalization Council, Advisory Services, UrbanPlan steering committee) and ICSC’s P3 National Steering Committee. David graduated from Pitzer College (The Claremont Colleges) with a degree in Business Economics.

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