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Boosting Economic Development Through City Branding

10:45 AM - 12:15 PM
November 18, 2017

Branding is more than just a marketing strategy and a logo. City branding can be an effective economic development tool to attract human capital, foreign direct investment and tourism. Effective branding not only creates more competitive cities, but also increases innovation and civic engagement, leading to a healthier local economy. In this session, you’ll hear from cities that developed comprehensive city branding strategies and learn how to brand your city, including how to measure the return on your investment.

 

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